Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Librottiglia / Packaging

Librottiglia

Discipline: Packaging

Librottiglia
Librottiglia
Librottiglia

Discipline: Packaging

Librottiglia is where great wine and literary pleasure meet. The name comes from the union of two Italian words: libro (book) and bottiglia (bottle). Three authors, three short stories, three literary genres, three small bottles of wine. The label is reimagined as a “mini book” to read while enjoying two glasses of fine wine. The stories have been specially selected to complement the sensory impressions of each wine. Textured paper and cord, intriguing illustration, embossing and UV varnish enhance the tactile aspect of the experience. The result is a perfectly balanced oeno-literary experience designed to appeal to a discerning consumer.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: Italy

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Matteo Correggia

Matteo Correggia
Canale d'Alba (CN), Italy

Design

REVERSE INNOVATION

Reverse Innovation
Milan, Italy

Mirco Onesti (Innovation Concept), Mirco Onesti (Art Director), Michela De Nicolis (Graphic Designer), Paula Acosta (Relationship Coordinator)

GO TO PROFILE