Wealth & Honor
Wealth & Honor
Wealth & Honor
Wealth & Honor
Wealth & Honor
Wealth & Honor
2017

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Wealth & Honor

Bottle packaging

The Johnnie Walker Blue special edition was launched on the Korean market to celebrate the New Year of 2016. It includes Korean characters and mother-of-pearl inlays in the design, making it a special gift and collectible. Its bottle, which is inlaid with the symbols of wealth and prosperity, such as peony, deer and peacock, is a work of art. Each side of the brand’s square signature bottle bears the letters of the Korean translation of “Wealth & Honor.” When the four bottles are put together in a line, it turns into a complete motif displaying these two works.

Client / Manufacturer

Diageo Korea

Seoul, KR

Johnnie Walker House Seoul

Seoul, KR
Design
Indirain

Indirain

Seoul, KR
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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