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Wealth & Honor / Bottle packaging

Wealth & Honor
Wealth & Honor

Discipline: Packaging

Wealth & Honor

Discipline: Packaging

The Johnnie Walker Blue special edition was launched on the Korean market to celebrate the New Year of 2016. It includes Korean characters and mother-of-pearl inlays in the design, making it a special gift and collectible. Its bottle, which is inlaid with the symbols of wealth and prosperity, such as peony, deer and peacock, is a work of art. Each side of the brand’s square signature bottle bears the letters of the Korean translation of “Wealth & Honor.” When the four bottles are put together in a line, it turns into a complete motif displaying these two works.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Johnnie Walker House Seoul

Johnnie Walker House Seoul
Seoul, South Korea

Client / Manufacturer

Diageo Korea

Diageo Korea
Seoul, South Korea

Design

Indirain

Indirain
Seoul, South Korea

Jung Hwa Lee (Project Management), Ji Yeon Chang, Jing Dong Cui (Art Direction), Ji Yoon Kim (Artwork)

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