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Fiat Toro / Pickup car

Fiat Toro
Fiat Toro
Fiat Toro

Discipline: Product

The Fiat Toro is a sport utility pickup in a new segment for the Latin American market. It features an entirely new design language for a pickup: more sophisticated treatment than traditional truck design. Dynamic and harmonic lines wrap around the whole body, giving fluidness to the overall shape. There is also a new interpretation for DRL lights. In Toro's case, the headlights are designed like an eye with eyebrows, which gives a very personal character to the car. The rear has, as requested by the design, a different trunk door opening, to offer more space for a better sculpturing of the surfaces. In addition, it provides the costumer with an easier and more ergonomic access.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Brand Identity

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS South America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Fiat Chrysler Automobiles LATAM

Fiat Chrysler Automobiles LATAM
Betim, Brazil


Fiat Chrysler Automobiles LATAM

Fiat Chrysler Automobiles LATAM
Betim, Brazil