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When we do work on business hours, we take out a pen by habit. From this user experience, light is
automatically turned on when the user pulls out a pen out of PENON’s branch. If the user is finished
with business and puts the pen back in, the light turns off. Like how the user starts and finishes the day,
PENON gives a similar feeling, ‘beginning and the end’ to the user by lightings, ‘on and off’. PENON’s
design mainly comes from wood, which fits most modern or antique desks and PENON hopes it will be
a daily companion from the beginning to the end.
Suwon, South Korea
Lee Hyun Hoo,