Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Cordless Counter Pen / pen

Cordless Counter Pen
Cordless Counter Pen

I find that counter pens are usually linked up with cord on the table, giving people senses of distrust and unfriendliness. Through my observation of the behavior of people’s using counter pens, I find that counter pens’ being easily taken away is not because of being stolen by people, but instead, it is because the portability possessed by ordinary pens themselves that people will unconsciously take the pens away. I designed this type of counter pen in the hope of getting rid of the portability of ordinary pens through simple changes of the modeling and unconsciously guiding people’s behavior, thus solving the aforementioned problem.


Guangzhou Academy of Fine Arts

Guangzhou Academy of Fine Arts
Guangzhou, China