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The product is located where the potential customers have to remain. They have the opportunity to shop on their way to work, to school, to the university or to the sports in one of the most used transports of Berlin, the urban railway. The basic idea is to approach the customer in space in contrary to the internet. A wagon of the urban railway in which young designers can run a pop-up shop. In addition, there is the sale of hot and cold drinks, sandwiches and a daily newspaper. Passengers don‘t have to wait at a crowded kiosk on their way to the railstation but rather easy shift it in their journey time. A symbiosis of a pop-up shop and café.
University of Applied Sciences