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Blueberry Graphic Profile / Branding and Commercial

Blueberry Graphic Profile
Blueberry Graphic Profile

This work is for a branding assignment we had with the company Blueberry that focuses on making it easier for students to work and study abroad. The company we worked with wanted a modernised retro aesthetic with main inspirations from vintage traveling ads.
We chose to diverge from the classic retro feeling by going in a more off direction. Instead we chose to make a more communicative poster that would more easily connect with the target group and still remain in the context of adventure and travel. What we ended up with is a circular window, in which both the target group and poster character can envision their future in academics abroad.

University

Konstfack University College of Arts, Crafts and Design

Oslo School & Architecture & Design
Oslo, Norway

Gustav Olofsson,
Oslo School & Architecture & Design

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