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1) This packaging is a non-waste, reusable packaging but still keeping a spirit of eliteness and the love of Wimbledon Tennis Tournament. 2) After the watch is removed and worn, the packaging is meant to be kept as a souvenir of the Wimbledon tennis tournament. 3) Having the entire stadium model in it, it still uses the equal amount of space as of the existing packaging of the Rolex Submariner (Secondary level). 4) The entire unboxing experience is itself a pleasurable and memorable experience. It shadows the entire Wimbledon experience right from booking the tickets to actually see your favourite player win.
MIT Institute of Design