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Jin Feng Ting is a restaurant which has been in Taipei for more than 40 years of history. Its name "Jin Feng" means golden phoenix. Jin Feng Ting is quite distinctive for its traditional properties and flavors, but it is unlikely to attract young people. The new brand design could prove a big hit with the youth market. It not only keeps the tradition of zone culture, but also shows the sense of modernness.
National Taiwan University of Science and Technology