Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

7-centimeter tape / adhesive tape

7-centimeter tape
7-centimeter tape

7-CENTIMETER TAPE is a tape which can be easily torn off and the fracture has even cut and controllable length, for the tape is divided by linear holes and each split distance is 7 cm. In daily life, people always need to cut the tape with scissors or even the teeth, it is not health and making the cut uneven. Moreover, it is unable for people to determine the length of tape segment. This design can solve these problems quickly and easily. According to our survey, 7 cm is the best distance for a tape segment. 7-CENTIMETER TAPE makes it easier for people to use and avoids the people's bad habits, which greatly facilitates people's lives.


East China University of Science and Technology

East China University of Science and Technology
School of art design and media
Shanghai, China