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Mucca / Milk packaging


Flexible packaging design for a fictional milk brand, Mucca, to meet the needs of the single consumer. The packaging was designed to minimize the environmental impact of the product, whilst also preventing dairy waste. Moreover, the specified material is Green Plastic, made of sugarcane. The sizes (from 200 to 400 millilitres) and the stopper allow partial consumption of the product and were defined given a standard mug of 200 millilitres. To entice the consumer to know more about the product, the brand and about the best way to dispose this package, augmented reality has been incorporated, it expands the p package to the virtual world.


Istituto Europeo Di Design São Paulo

Istituto Europeo Di Design São Paulo
São Paulo, Brazil