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Connect you and me / Brand and Graphic Design

Connect you and me

After the field research on Taiwan Museum of sun cake, which uses a historic building as a businese office. We found that the most biggest problem they faced is which brand truly representative of them. One is Quan-an-tang, the old building original name; other is the Qing-hai, Wei Sun cake Bakery; the other is Taiwan Museum of sun cake. Though customers might touch their brand in different way, it is easily misunderstood.


National Taichung University of Education

National Taichung University of Education
Taichung, Taiwan