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After the field research on Taiwan Museum of sun cake, which uses a historic building as a businese office. We found that the most biggest problem they faced is which brand truly representative of them. One is Quan-an-tang, the old building original name; other is the Qing-hai, Wei Sun cake Bakery; the other is Taiwan Museum of sun cake. Though customers might touch their brand in different way, it is easily misunderstood.
National Taichung University of Education