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the identity is a self branding logo of a textile designer. it is
inspired from the art of eco-dying, the
principal work of the artist, where an object leaves its mark on a surface over time to give it a completely new identity.
The logo is 3-dimensional, in which the letter ‘A’ froms a reflection of ‘K’ on the floor, retaining the original sense but giving it a completely visual
representation!
the overall visual of the logo represents the initials of the artist.
university for the creative arts
farnham, United Kingdom
Vidur Madhav,
university for the creative arts