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Its name is a combination of BRAZIL + FELIZ ('happy' in portuguese), that is related to the fact that there is always a smile afterwards, independently from the taste of the coffee. It had as inspirational input facial expressions and colors for interpreting and representation of flavors which are: traditional, mild, strong and extra strong.
In an iconic way, the cup represents a smile and the handle a tongue, together with the variation of a eye pupil and eyebrows, essential factors of a facial expression. It transmits, apart from the flavors, a positive and comic information.
Universidade Federal de Campina Grande
Universidade de Campina Grande
Campina Grande, Brazil