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Logitech Rebranding / Brand Identity Design

Logitech Rebranding
Logitech Rebranding

Logitech designs the bridge between the human and the digital world.
This is a simple and systematic logo that speaks to the brand story, symbolizes as a label for Logitech’s range of innovative products.

The inspiration for the new Logitech logo was drawn from the circuit-board — a composition of complexity that plays on precision and an organize logic of dots that connect from one to another.
A multifaceted ideogram that communicates the broad stories of the brand: playful, simple, flexible and systematic.

University

Art Center College of Design

Art Center College of Design
Pasadena, United States

Ji Hye Bae,
Art Center College of Design