Instamatic / Classic digital camera

Reinvigorate the stagnant Kodak brand by giving the Instamatic, a model that revolutionized amateur photography, a modern makeover. The whole new Instamatic moves the brand forward with its retro futuristic look through the integration of new emerging technological advancements, keeping much of its classic charm; gaining momentous interest from both the loyal Kodak enthusiasts and new young consumers. The tactile process and experience gave enthusiasts a deeper love and appreciation for and connection to photography.The new Instamatic infuses the old with the new, only enhancing the experience of photography.