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Instamatic / Classic digital camera


Reinvigorate the stagnant Kodak brand by giving the Instamatic, a model that revolutionized amateur photography, a modern makeover. The whole new Instamatic moves the brand forward with its retro futuristic look through the integration of new emerging technological advancements, keeping much of its classic charm; gaining momentous interest from both the loyal Kodak enthusiasts and new young consumers. The tactile process and experience gave enthusiasts a deeper love and appreciation for and connection to photography.The new Instamatic infuses the old with the new, only enhancing the experience of photography.


Art Center College of Design

Art Center College of Design
Pasadena, United States

Sungyun Kim,
Art Center College of Design