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Vizio / New Brand Identity


Vizio is a company that is always looking forward. Translating this philosophy into the mark, the logo is designed for emotional and humanized devices. Because Vizio has such strong ties to its roots in creating emotional interaction, the modern simple way of putting emotional connection through basic geometric forms in logo. There are three iterations of the mark, with each embedded with its three different brand personality. They have been designed to reflect the three consistent genres that Vizio represents; emotional, multi sensory and humanized.


Art Center College of Design

Art Center College of Design
Pasadena, United States

Sungyun Kim,
Art Center College of Design