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Stiller is a magazine dealing with one specific character trait in each issue, focusing on all aspects. This trait determines the issue’s content as well as the visual design. The first issue “The Driven Ones” reveals itself through changes of format and folding techniques. Nine different segments are solely unfolded by the reader. The acrylicglass slipcase provides an order of content as well as the possibility to customise the cover and is the main shaping element of the magazine. Stiller intents to encourage self-reflection and support the development of character. In times of impersonal ratings Stiller aims at a return to human character.