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Twill is a travel-sized pack of cotton swabs for women who are on the go and in need of a quick makeup fix. Each pack comes with 24 swabs in a matchbook-style pack. It is great for traveling and can be easily stored in a purse or makeup bag. Marketing the cosmetic use of cotton swabs sets Twill apart from Q-Tips and any other cotton swab brand in the market. In communicating their utility, women will want to buy them more frequently and have them for when they are traveling. The practical layout of the packaging makes Twill easy for quick access. The use of soft colors and simple typography appeal to the target audience.
Texas Christian University
Sammamish, United States