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Dont look downLook ground / Phubber

Dont look downLook ground

“Phubber” has become a worldwide modern phenomenon. However, using mobile phone while walking would affect one’s capacity to react promptly. According to statistics, there are up to ten thousands accidents ended up in hospitals due to using cell-phone while on the roads. Over the past ten years, accidents related to addicting to cell-phones have increased sharply, and it has shown to be the booming popularity time of smart-phones.
Though, many legislations are enforced to avoid the happening of this dangerous behavior, most of people are not willing to change.
The main concept of this advertisement is to deliver the idea that being a Phubber


National Taichung University (NTCU)

National Taichung University of Science and Technology
Taichung, Taiwan

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