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Fishing lures are mainly for professional because to have a nice swimming effect with their lures, people need to know how to use/animate the lure in the water. This situation can afraid beginner and the young generation. Le Barbue propose a lure which can democratize fishing and which can teach with fun how to fish.
Le Barbue (for No-kill fishing) is a lure intuitive to use, like a toy. Then people can customize it just for fun and play with it in the water, fibers will move and will attract the fish.
Then if people become stronger and more interested by fishing, they can start to create specific effects. Fishing is a game!
Rubika - I.S.D (International school of design)