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Coca－Cola for the first brand of the world, has a long-term strategic vision, in order to maintain the dominance of the soft drinks market in China it takes the initiative to integrate local Chinese concept,in order to attract new consumer groups. And it can also be widely accepted in the international markets.
Coca-Cola 's advertisement of Chinese New year combines Chinese traditional New Year pictures’ elements and featured brand logo, using the most simple graphics to show the rich subject, Chinese and Western culture appear in the collision, eliminating cultural barriers, causing emotional resonance, resulting in the desire to buy.
Wuhan University of Technology