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A pair of Sneaker is good example for a mass product, which adapts to rapidly changing trends. Therefore, they are undemanding. A new pair of sneakers replaces an old. In contrast, there are the traditional goodyear-welted shoes, which are very durable and easy to repair because of their construction and craftmanship.
DOUBLE VELCRO - a crafted, goodyear-welted sneaker with the possibility for easy repairs. It seems to combines two opposites - the look of a sneaker with the decelerated character of the traditional craftmanship. The durability and ease of repair offer the potential that he becomes a lifelong companion.