Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

EXODUS / Beverage packaging

EXODUS
EXODUS

The design inspiration of “EXODUS” electrolyte drinks packaging derived from the ancient “wineskin”. This design adopted its characteristics of “convenience” and “flattening”. And the tool itself implied the spirit of adventure. Then it was reinterpreted using a straight line with the modern style. Also, it was renamed through the biblical allusions “Out of Egypt Record”, which not only retains its inherent spirit of adventure and classical drama, but also shows a sci-fi feel, energetic and powerful vision effect.

University

Guangzhou Academy Of Fine Arts

Guangzhou Academy Of Fine Arts
GuangZhou City,GuangDong Prov., China