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Annual Report / Annual Report

Annual Report

Hockey is a vigorous sport so the goal of the report was to replicate the masculine appearance with colors that represent the game. By taking a conservative financial report and redesigning it to be visually exciting and functional, it will encourage viewers to read through the report in its entirety. The design uses expressive photography and kinetic typography to give dynamic movement to the space like players on the rink. Using color theory principles, the high chroma red represents passion and expression while low chroma blues and grays represent the rink, the steel of skating blades, and the sweat from grueling training and games.


The Illinois Institute of Art

The Illinois Institute of Art
- Schaumburg
Schaumburg, United States

Felicia McGinness,
The Illinois Institute of Art