Sea Shepherd-ChooseWisely / Advertising-Campaign

One third of the fish stocks in the world have already been overfished. More sea animals are caught and killed than generally can grow back. Above all, the by-catch is thrown back into the sea, even worse the sea animals are already dead or not capable of surviving anymore.

A social campaign for Sea Shepherd, in wich people are animated to think about the problem or even become socially active against it.

Three posters of blenders, held in a classical product advertising look. Each poster will feature a different sea animal, the Blue Whale, the Great White Shark and the Bluefin Tunas, all of which are living with the threat of extinction.