Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Always Packaging Redesign / Sanitary pads packaging

Always Packaging Redesign
Always Packaging Redesign

The Always Ultra Collection packaging redesign has as its main purpose helping girls to build confidence when they have to buy their own sanitary pads in addition to make periods less painful and more fun. Using young visual language, the different types of sanitary pads have distinct colours and graphics in its laterals, making it easier for users to recognise the most appropriate sanitary pad for themselves and attracting new customers. The packaging morphology is a combination between girls’ bodies, the Always symbol and the menstrual flow.


University of The Arts London

University of The Arts London
Central Saint Martins
London, United Kingdom

Jéssica Pureza,
University of The Arts London