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Spezi – Das Original / campaign advertise

Spezi – Das Original
Spezi – Das Original

Many people don‘t know that the term Spezi which is used daily for every coke mixing drink, is a brand – Spezi Original.
Spezi Original should improve his fame with a new and modern print campaign.

Spezi Original is the original amongst all coke mixing drinks. This unique position feature become the heart of the campaign.

A campaign is created which presents Spezi Original with humour and charm.

Five different motives present person which appear as fame and known people. But they can‘t convince as the originial because of their bad appearence and behaviour. Only the Spezi can convince as the real original.


HAWK – Hochschule für angewandte

HAWK – Hochschule für angewandte
Wissenschaft und Kunst
Hildesheim, Germany

Franziska Handelmann,
HAWK-Hochschule für angewandte Wissenschaft und Kunst