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Five Beans / packaging

Five Beans
Five Beans

The five different colored beans are believed to bring good fortune from five directions (五行). Therefore, this project arranges the different colors of beans in a special sequence, which signifies the generating of a large amount of wealth in Chinese culture. Also, this project mixes warm colors and delicate drawings in displaying the renowned hospitality in Taiwan’s rural areas.

“activating of good luck (開運)” comes from the content smiles from you and I; whether from a budding career or smooth academic pursuits. But most importantly, we ask for our families’ good health from the five directions – that is the core philosophy of this design.


National Taiwan University of Science and Technology

National Taiwan University of Science and Technology
New Taipei City Taiwan (R.O.C.), Taiwan