Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Duckie Cookie / Food packaging

Duckie Cookie
Duckie Cookie

Duckie Cookie is a new rice product in Taiwan. The cookies are made from a kind of special rice, Duck Rice, which is cultivated by a special natural method and is shaping new rice culture in Yilan, Taiwan. In its cultivation, the paddies yield bugs and weeds, which feed ducks, the excrement from which in return fertilizes the paddies. As the common practice for baby food design is hand drawing Yu-Heng, Lin decided to make a slight departure by using many bright-color line-icons to represent the specialty of this product. The repetition of symbols represents how Duck Rice is grown, and combines Taiwanese window patterns and rice paddy shapes.


National Taiwan University

National Taiwan University
of Science and Technology
Taipei, Taiwan

Yu-Heng Lin,