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Duckie Cookie / Food packaging

Duckie Cookie
Duckie Cookie

Duckie Cookie is a new rice product in Taiwan. The cookies are made from a kind of special rice, Duck Rice, which is cultivated by a special natural method and is shaping new rice culture in Yilan, Taiwan. In its cultivation, the paddies yield bugs and weeds, which feed ducks, the excrement from which in return fertilizes the paddies. As the common practice for baby food design is hand drawing Yu-Heng, Lin decided to make a slight departure by using many bright-color line-icons to represent the specialty of this product. The repetition of symbols represents how Duck Rice is grown, and combines Taiwanese window patterns and rice paddy shapes.

University

National Taiwan University

National Taiwan University
Taipei, Taiwan

Yu-Heng Lin,
NTUST