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Black Rice Wine / Package design

Black Rice Wine
Black Rice Wine

Black Rice Wine is a health maintenance product with urban women as the targeted customers. We renovated the package design to draw attention from more ladies in the metropolis. Moreover,to render a historical feeling, we adopted traditional Chinese calligraphic font and designed a compound character as the logo. For the package, we used paper in rough texture as an implication that the wine is made from black rice, a kind of coarse grain.And also we Usied black boxes and deepen red ribbons to strengthen the elegant temperament of the Black Rice Wine.

University

THE GUANGZHOU ACADEMY OF FINE ARTS

THE GUANGZHOU ACADEMY OF FINE ARTS
GuangZhou, China

SITING WU,
THE GUANGZHOU ACADEMY OF FINE ARTS

WANYING LING,
THE GUANGZHOU ACADEMY OF FINE ARTS