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Our brief was simple - Design a family of bicycle accessories that is aesthetically cohesive and could be sold as a set. Through our research, we discovered that the biggest problem cyclists face with accessories are not the accessories themselves, but the mounting systems that almost all accessories in the market use today. They are the bulky, wrap around plastic bar clamps that we all know and hate... So we created a family of products that eliminated the wrap around mount, while enhanced the relationship between the user, the bike, and the accessory, by designing a seatpost and mounting system that changes the game.
University of Oregon
Eugene, United States