Maverick / Branding

This is a brand based on a personality. It was a group project where I was left with the graphical design. The brand Identity it based around Maverick which we then shorted to MVRK. The main logo is a totem pole as we felt the personality we chose was a free spirit and desired adventure. This is were the brand grew from and we developed a brand that would offer package adventure holidays, providing a Maverick experience.