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The aim of this retail design project was to take an existing building on a busy Dublin high street and redesign and rebrand the building using an existing shop brand. The new redesign must only be done once but the brand had to be show in three different lights through the use of materials, colours and branding, including graphics. The research process included a field trip to Barcelona to gain inspiration from local architecture and monuments. As a result of this trip the graphics I was to use throughout the designs were manipulated from images I took from the Sagrada Familia. I choose the Spanish owned retailer Zara to redesign and rebrand
Dublin Institute of Technology