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POP UP BOOK EXHIBIT / Activity Identity Design


The concept of “Pop-up Book Exhibit” shows a big idea about attracting people to touch a book and read it. Just getting away from all of your digital belongings and enjoy in a suitable reading atmosphere!

We create a Brand Identity System of "Pop-up Book Exhibit". We also use key visual and symbols that symbolize energy to tell each student about the importance of the activity. We wear the hat and clothes with "Pop-up" emblems to promote this activity. In addition, we give students sticker package as a gift when reading our handmade books. On the campus, everyone has the chance to get the special pin if he or she chose the most popular book!


Ling Tung University

Ling Tung University
Taichung, Taiwan