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OFA-Open for Art / Brand and Graphic Design

OFA-Open for Art
OFA-Open for Art

OFA is a hypothetical branding exercise done as a classroom project.
I chose this topic from a deep and personal passion for education about design and creativity.
Further research revealed the incredible benefits of an Art Integrated education, and its severe
lack in Indian schools. Thus, OFA was born. It is an educational organisation that focuses on introducing children to the vitality of the arts, through curricular inputs, artist residencies and out-of-school studio spaces. The inspiration for this brand was vast, but the aim was to celebrate the beautiful sensory experiences that involve children's interactions with the arts.


MIT Institute of Design

MIT Institute of Design
Pune, India

Sneha Mehta,
MIT Institute of Design