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Pride Doesn't Fade / Advertising campaign

Pride Doesn't Fade
Pride Doesn't Fade

Although well-established as the brand made for colorful clothes, Cheer’s relevance in the marketplace had faded in recent years. By embracing Cheer’s passion for color, we’re appealing to a new consumer; one that is most receptive to preserving colorful clothes. In this way Cheer can become the leading detergent in the market every brand is desperately trying to reach. No other brand in the category is speaking to Millennials.


New York City College of Technology

New York City College of Technology
Brooklyn, United States

Hege Bryn,
New York City College of Technology

Helena Melander