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Ana Jéssica Mensch / Clothing for Cyclists

Ana Jéssica Mensch
Ana Jéssica Mensch

The project Cycling Chic aims to produce a line of feminine clothes for spring/summer times, dedicated to cyclists who use the bicycle as a daily transportation. They related to ergonomic and aesthetic features that fill the need for appropriate clothing to move by bicycle, convenient to the work/study place and comfortable along the way. Using the methodology User-Centered Design, testes and validations was performed with a group of potential consumers of the end product, with this experimental laboratory was possible to create a line of clothing whit four pieces, made with intelligent fabrics and innovative modeling.

University

Federal University of Santa Maria

Federal University of Santa Maria
Santa Maria/RS, Brazil

Ana Jéssica Canabarro,
Universidade Federal de Santa Maria