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A soju brand, DORAN DORAN / Brand identity

A soju brand, DORAN DORAN
A soju brand, DORAN DORAN

DORAN DORAN is a soju(korean liquor) brand that proposes dad and daughter have a casual drinking date and small talk to break the ice.
The brand concept is ‘combination and harmony’ which are consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound when it comes to intimate conversation. The visual concept is 'overlapped two different shapes of voice wave' which visualizes the moment when two different voices of D(dad and daughter) become harmonized. Brand products include main soju pack, outdoorsy soju pack, anju(side snacks) packs and promotional products.


Jiyoung Jeon

Jiyoung Jeon
Seoul, South Korea

Jiyoung Jeon,
Ewha womans university