Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Don’t Be an Ostrich / Public Advertisement

Don’t Be an Ostrich

Mobile phone overuse has become the most serious and common phenomenon in the twenty-first century. In this advertisement, the mobile phone overuse was compared to an ostrich, satirizing the modern people who slide their cellphones as an ostrich buries its head in the sand. They can only obtain the sense of security by indulging in a virtual world. Therefore, to warn people not to be the next ostrich.


Ming Chuan University

Ming Chuan University
Taoyuan, Taiwan