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Calligraphy is the art of writing, and it includes the beauty of both letter and painting. In this advertisement, utilizing different styles of Chinese calligraphy like cursive script, semi-cursive script, clerical script, and seal script. These four words all means beauty. In fact, the four styles of Chinese calligraphy is a metaphor for different figure of people. Whether you're tall, short, fat, or thin, beauty is what it is, there's no difference.
Ming Chuan University