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Beauty Is Beauty / Public Advertisement

Beauty Is Beauty

Calligraphy is the art of writing, and it includes the beauty of both letter and painting. In this advertisement, utilizing different styles of Chinese calligraphy like cursive script, semi-cursive script, clerical script, and seal script. These four words all means beauty. In fact, the four styles of Chinese calligraphy is a metaphor for different figure of people. Whether you're tall, short, fat, or thin, beauty is what it is, there's no difference.


Ming Chuan University

Ming Chuan University
Taoyuan, Taiwan