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NEW POTATO CHIPS / packaging

NEW POTATO CHIPS

Traditionally, potato chips packaging is only concerned with freshness and anti-crushing. However, getting a pack open can be haphazard and the opening is not ideal for sharing.Moving the opening to the front face of the package allows chip-lovers to lay the pack down, pull the open tab and enjoy with friends.
Traditional packaging materials are unchanged. In our tests, larger, family-size packs emptied faster.

University

Shanghai Academy of Arts & Design

Shanghai Academy of Arts & Design
shanghai, China

YANG JIANI,
WPP SCHOOL, Shanghai Academy of Arts & Design

Qin Qiao,
WPP SCHOOL, Shanghai Academy of Arts & Design

See Liu,
WPP SCHOOL, Shanghai Academy of Arts & Design