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Easy-Take Tube / Packaging

Easy-Take Tube

Easy-Take Tube
Problem:
On average, tube crisps packaging is 25cm high and 8cm in diameter. Once you’ve had a few crsips, it becomes increasingly inconvenient to take crisps. Pouring them out can be messy.

Solution:
A cardboard cap peels off the top and also releases a slit opening down the side of the tube. The opening is large enough to pluck exactly as many crisps as you want, without hassle or mess. The opening also provides an instant crisp-level indicator.

University

WPP SCHOOL Visual Communication Design,Shanghai Art & Design Academy

WPP SCHOOL Visual Communication Design,Shanghai Art & Design Academy
Shanghai, China

Chen Yu Chong,
WPP SCHOOL Visual Communication Design,Shanghai Art & Design Academy

Chen Chun,
WPP SCHOOL Visual Communication Design,Shanghai Art & Design Academy

Qin Jia Hui,
WPP SCHOOL Visual Communication Design,Shanghai Art & Design Academy