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Equilíbrio / craft beer label + holder

Equilíbrio

This project developed the entire graphic part of a craft beer line called Equilíbrio (balance) from a brewery named Sátira (satire). Aiming to mantain a dialogue between the line and the brewery I chose to work with balanced humor as the concept. In order to do that I chose the circus theme, because it involves humor and balance. On the label ilustrations I used three circus animals inserted in unlikely scenes that involves balance, creating humor. For the pack I chose a three bottle design that brings value to the label. The same choice was made to the line display, mantaining hamorny between the parts of the project.

University

Universidade Fumec

Universidade Fumec
Belo Horizonte, Brazil

Marina Seba,
Universidade Fumec