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This project developed the entire graphic part of a craft beer line called Equilíbrio (balance) from a brewery named Sátira (satire). Aiming to mantain a dialogue between the line and the brewery I chose to work with balanced humor as the concept. In order to do that I chose the circus theme, because it involves humor and balance. On the label ilustrations I used three circus animals inserted in unlikely scenes that involves balance, creating humor. For the pack I chose a three bottle design that brings value to the label. The same choice was made to the line display, mantaining hamorny between the parts of the project.
Belo Horizonte, Brazil