Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Smoke or die. / communication

Smoke or die.

I used the concept of“The Rubin Goble” to show the phenomenon of secondhand smoking. The glass on left hand shows the smoking person, and the glass on right hand shows the other person breathing with secondhand smoke. Secondhand smoke is not only ruining the environment, but also hurting the person next to you.
Stop smoking! Do you want smoke or die?


MingChuan University

MingChuan University
Taoyuan, Taiwan

Huang Szu Ping,
MingChuan University