Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

CU (씨乳) / Dairy packaging design

CU (씨乳)
CU (씨乳)

This is a cereal product, which is divided into two parts. The name is CU(C乳), which means a mix of cereal and dairy products and 'See you'. For branding, a thick and cute serif type is used and the whole is divided into yogurt and cereal. Also, all part of branding used soft curve looks like yogurt. As an one-point, the shape of cereal is expressed in each item to differentiate using various colors. For graphics, design elements extracted from triangle and curve are applied to express the divided items and soft yogurt. Also, the images of cereal and yogurt are used without colors to make it look real and express different tastes.


Hoseo University

Hoseo University
Gimpo, South Korea