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In this age of online communications and digital design, the importance of face-to-face human interaction and designing by hand is often neglected. The design for this youth branding agency seeks to celebrate and revive these disappearing modes of work.
The open-office features a multi-purpose structure cladded with 'Marker Board Glass' that allows one to draw freely by hand as well as pin-up, hold formal/impromptu meetings, and act as storage and partitioning.
It is an ever-changing agglomeration of creative ideas generated by employees as a symbol of collaboration. Inspired by graffiti, it is an homage to New York as a youth culture center.
Pratt Institute
New York, United States