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Santa Cajuína / Beverage package

Santa Cajuína
Santa Cajuína

The packaging, in wood oratory format, stores and protects the cajuína, a drink that is a symbol of Piauí and brings family traditions. The cajuína, Brazilian cultural heritage drink with geographic identification registration, is handmade prepared and represents the main income source of the producer families. The graphic elements are inspired by regional tradition to fabricate patron of San Francisco figures, symbolizing the popular faith. It’s built with corrugated paper with a reduced number of colors. The innovation is in the use of its structure to exalt a typically Brazilian product.


Centro Universitário Senac

Centro Universitário Senac
São Paulo, Brazil

Silvana Braga,
Centro Universitário Senac

Juliana Nogueira,
Centro Universitário Senac

Beatriz Alonso,
Centro Universitário Senac

Bruna Yumi,
Centro Universitário Senac