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FLO Perfumery / Retail Design

FLO Perfumery

Our sense of smell and memory have an intrinsic connection no other sense can compete with. Unlike sight, hearing, touch and taste, our sense of smell is linked to the brain’s limbic system and amygdala, where emotions are born and memories stored. Like memories, fragrance is invisible yet ever so present. If only we could see them, they would be dancing in lines and forms, twisting and turning, dissipating through time. To be ‘in flow’ is to be completely immersed in the present moment. FLO is a perfumery which allows one to experience this. FLO celebrates nature as the root of perfume and perfume as a true artistic medium.


University of South Australia

University of South Australia
Adelaide, Australia

Janice Cui,
University of South Australia