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Wrap / Culture promotion

Wrap
Wrap

This work is designed for the promotion of Dragon Boat Festival’s T-shirts. Focused on the youth and the foreigners, this work integrates traditional elements to the packaging design so that the youth can learn more about the interesting traditional culture and bring it to the world.

I combine the structure of the collar ancient Chinese clothing. On one hand, people are accustomed touse the word “wrap” to describe the action to wrapdumplings. On the other hand, in consideration of that the packaging subject is T-shirt, and it uses the method of “wrapping” ancient clothing to pack the dumplings, therefore, the name of the work is “wrap”.

University

Guangzhou Academiy of Fine Art

Guangzhou Academiy of Fine Art
Guangzhou, China